Live Sports model is running out of gas.

At the time of writing, DAZN, a live streaming platform, has acquired Serie A Football rights for the next three years. They will be sole owners and diffusers of seven out of ten games every weekend for the Italian League.

How much did it cost ? $840M/year.

How much will it cost to the football fans ? $9.99/month or $99.99/year .

It won’t be the last deal we see from a streaming platform acquiring sports rights.